![]() ![]() ![]() TikTok surpassed US$ 3 billion in lifetime consumer spend in January 2022,” commented Lexi Sydow, Head of Insights at App Annie. The tidal wave of TikTok swelled in 2021 with consumers spending 90% more time than in 2020, out-pacing the market growth by 9x, with the average time per user surpassing 27 hours per month in some markets. ![]() Consumers sought snackable user-generated content, short-form videos, and authentic experiences via live streaming. “ Social and Photo and video apps accounted for 7 of every 10 minutes spent on mobile in 2021. Facebook saw an average of 18.2 hours taking the first spot, followed by WhatsApp at 17 hours. Over in Southeast Asia, the report revealed that TikTok surpassed Instagram in Singapore to 3rd place in 2021 in terms of average monthly hours spent per user by the total time for social apps at 16.4 hours, while Instagram was at 9.9 hours. ![]()
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